Marketing Budgets regulation in 2024
In 2017, Dutch Music Export proudly introduced the regulation for co-financing international release campaigns. Over the years, the Marketing Budgets regulation has grown into a successful formula, enabling Dutch Music Export to support over 150 Dutch artists, once or sometimes multiple times, to increase limited marketing budgets, thereby enhancing international opportunities and achieving more success.
The financial contribution through Dutch Music Export for this regulation is based on the so-called matching principle, whereby 50% of the marketing budget is covered by the artist, management, and international partners. The second 50% is provided from the Marketing Budgets regulation.
The minimum amount to apply for this regulation is 5,000 Euros, up to a maximum of 20,000 Euros. Only one approved application per artist per year is allowed. An application can only be made for the release of an album, EP, and/or multiple singles and is awarded based on a strategic plan and a solid budget. An application can only be made prior to the start of the campaign and cannot be retroactively applied for. Learn more about the regulation, criteria, and application procedure via www.dutchmusicexport.com/marketing-regeling.
The success of the regulation has required adjustments to the application procedure since 2023. Dutch Music Export aims to provide as many artists as possible with an opportunity for international marketing support within the available annual budget. Given the high demand for the regulation, choices now have to be made. In order to proceed as fairly as possible and enable everyone to submit a marketing plan, a fixed period for campaign applications is also chosen for the remaining quarters of 2024.
When to apply?
Applications Q2, 2024
If you are planning to submit a Marketing Budgets application for Q2 2024, please do so by no later than March 1, 2024. It is now possible to submit an application for Q3 2024.
Applications Q3, 2024
If you are planning to submit a Marketing Budgetts application for Q3 2024, please do so by no later than June 1, 2024. It will be possible to submit an application for Q3 2024 starting from May 1.
Applications Q4, 2024
If you are planning to submit a Marketing Budgets application for Q4 2024, please do so by no later than September 1, 2024. It will be possible to submit an application for Q4 2024 starting from August 1.
Vriendelijke groet,
Team Stichting Dutch Music Export
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